Redefining Modern Streetwear

A lifestyle brand thats stands for something.

Passionate, Influential and innovative, DWI is creativity and are redefining street wear culture with a vibrant approach to fashion. Working with Charities, Organisations such as the NHS and Celebrities DWI has contributed to urban street wear in the 21st century, reinforcing its position as one of the most inconspicuous UK fashion brands.

DWI products represent a creative culture in street wear and are unsurpassed for their designs and limited edition pieces.

The idea behind 'Down Wid it' (DWi) is to be 'Ready right now' Introduced in a colourful creative way DWi is changing the perceptions of the youth using the DOWN symbol, characters, statements and combining ideas based around creatives.

Introducing a fresh perspective, being down is a clear vision and inspiring those to believe that any goal is achievable.

Are you feeling down?

The most recognised piece is the Superdown T-shirt

Becoming one of the only streetwear brands working alongside charities and the NHS's National Chylmidia campaigns producing incentives for 16-24 year olds, between 2009-2012 over 12,000 Down Wid It shirts have been distributed across 3 major boroughs in London being used in health clinics and youth centres all over!

Downwidit is part of the Design N Supply Group, a leader in apparel and merchandise.